Top 5 Fashion Games on Android in Oceania: Q4 2021 Performance

In the fourth quarter of 2021, the top 5 fashion games on Android in Oceania showcased varied performance metrics in terms of weekly downloads, revenue, and active users. Here's a closer look at how each app fared during this period:

Project Makeover from Magic Tavern, Inc. experienced a steady decline in weekly revenue, starting at approximately $43K and falling to around $32K by the end of December. Weekly downloads also saw fluctuations, starting at 6.7K in late September and dropping to 2.2K by the end of November, before rebounding to 9.1K in the final week of December. Active users for the game showed a similar trend, starting at 42.9K and ending at 45.1K.

RuPaul's Drag Race Superstar by East Side Games Studio saw an increase in weekly revenue, peaking at $13K in early December before stabilizing around $10K in the final week. Weekly downloads, however, showed a downward trend, starting at 2.9K and decreasing to 643 by the end of the quarter. The active user base also declined, beginning at 5.3K and dropping to 3.3K.

Covet Fashion: Dress Up Game from Crowdstar Inc. had consistent weekly revenue, with notable peaks at $15K in early November and $9.1K in the last week of December. Weekly downloads remained relatively low, ranging from 473 to 541 throughout the quarter. Active users hovered around the 2.7K to 3K mark, maintaining a stable user base.

Shining Nikki-Fashion Makeover by Papergames showed varying weekly revenue, with a notable peak at $12K in early October and ending the quarter at $7.5K. Weekly downloads remained low, fluctuating between 143 and 395. Active users saw a decline from 1.3K to around 1K throughout the quarter.

Love Nikki-Dress UP Queen from Elex experienced a peak in weekly revenue at $13.3K in early November, with subsequent fluctuations ending at $4.3K by late December. Weekly downloads ranged from 250 to 848, with a slight increase towards the end of December. Active users remained relatively stable, hovering around the 8.3K mark.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.